Olympic Media Legacy

What could be the
legacy of the Olympics
on the media sector?

A Scoping Study on Film, TV and Electronic Media Development in East London for the London Development Agency in 2006 which we undertook with Screen Digest.

The LDA had acquired the Three Mills film studios in the process of assembling sites for the 2012 Olympic Games, and needed to provide a major International Media Centre for the Games. What was the most desirable legacy outcome for the film studios and the International Media Centre once the Games were over, and how could the outcome best be achieved?