Kielder Water & Forest Park

What is the underlying
visitor motivation?

An ambitious investment plan for the Kielder Partnership, covering three phases of development, from 2009 until 2034.

The plan targets £40 million of funding over the next 10 years, a large proportion to be provided by the partners themselves. These include Calvert Trust, the Environment Agency, the Forestry Commission, Northumberland County Council and Northumbrian Water Plc.

Kielder Water & Forest Park, in the upper reaches of the North Tyne Valley, is home to northern Europe’s largest man made lake and England’s largest working forest. It currently attracts around 300,000 visitors annually.
Under the investment plan, these numbers would treble over the next ten years, with the creation of one of Britain’s biggest inland water-activity resorts and lakeside and forest activity zones appealing to ramblers, families, young people and sports enthusiasts.

Together with associates JDD, Russ Canning Landscape Architects and SPA, Whetstone worked with the partners to develop a coherent vision for future development at Kielder and a phased implementation plan. The plan will allow the partners to assemble ‘investment packages’ as development moves forward, with specific objectives and costs, within the context of an overall delivery programme.