Understanding the market

Sharpening insight
  • Through market definition and market analysis; statistical and economic analysis of market trends; competitor analysis; profitability and benchmarking business ratios.
  • Through qualitative and quantitative market research to provide robust evidence; modelling customer answers to quantify key factors and relationships; market testing of price and product or service characteristics for a particular proposition.
  • And through analysis of the role and characteristics of brands in the market.