How can I make it work?
Our Consultancy… for our core work, our approach starts from the market. We use a range of techniques, chiefly qualitative and quantitative research:
- to listen to the market,
- to understand how to respond to what it says,
- to help you to plan and implement a strategy,
- to hear the market’s response and generally…
…to stay ahead of the game.
If you are an entrepreneur with a great idea, or someone who is considering financing one, we can provide the support team that you need to work out the marketing strategy, organise and manage the business, develop an investible business case, write it up convincingly and help to find the backers that you may need.
If you are an established business looking at a new market, product or service, worried about the competition or just keen to stay fresh, we can help you to keep your competitive edge sharp.
If you are an organisation or institution or a government department or a public body… then we can help you by informing you about the appetite for what you have in mind and about how it might be best brought about.
We do, and want to do more, work in the digital media field (all businesses are online media companies in some ways); we like research and business case building for big new projects and are good at helping our clients with the politics of getting things accepted – look at the Kielder Water & Forest Park and V&A Dundee case studies. We are good at visitor attractions and leisure, creative and cultural industries, and brilliant at writing up and representing new enterprises that need to be got going.